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to choose in a highly selective manner;  select only the best or most suitable.

The very definition of ‘cherry-pick’ is true to the brand mission and values envisioned by Communications Specialist, Jo-Ann Janse van Rensburg.

From being selective in her choice of clients, to carefully crafting the message and, in turn, choosing the right-fit media to which the message is delivered, her strategic approach to communications has seen the conception of the very first Public Relations agency in Upington: Cherry-Pick PR.


With over 8 years’ experience in Public Relations and Communications, Jo-Ann Janse van Rensburg has gained invaluable experience across décor, travel, beauty, luxury and lifestyle brands. She has maximised on her Bachelor of Technology degree in Public Relations Management through her learnings at some of the best Cape Town-based agencies, including Positive Dialogue Communications, Rock Paper Scissors and JP inc. Communications.

As Founder and Director of Cherry-Pick PR, Jo-Ann strives to bring a personal approach to the work that she does for her clients which is evident in her boutique, cherry-pick offering. Through her honest, passionate, hard-working and energetic demeanour, Jo-Ann ensures that all successes are achieved with integrity and persistence.

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